About Utilita Energy
Utilita Energy was founded in 2003 and is headquartered in Eastleigh, Hampshire. The company serves approximately 800,000 domestic customers and has built its business specifically around prepayment meter customers, households that pay for energy in advance rather than receiving a monthly bill.
Utilita focuses on smart prepayment technology, providing customers with in-home displays and apps that give visibility of their energy consumption and spending in near real time. The company has invested heavily in smart meter infrastructure for prepayment customers and is a partner of the English Football League as a long-running sponsor.
Utilita has faced scrutiny over its customer service performance in Citizens Advice complaint data, though the company has publicly disputed the methodology used. Check current independent ratings for the most recent position.
Tariff types offered
Utilita's primary focus is prepayment meter customers. Its tariffs are designed for pay-as-you-go energy use, with smart top-up options available through an app, online, and at retail top-up points.
Standard variable tariffs on prepayment meters are subject to the Ofgem price cap. Since April 2024 Ofgem rules require prepayment customers on standard variable tariffs to pay no more than direct debit customers.
Contact information
Phone: 0345 207 2000
Website: utilita.co.uk/help
To compare current tariffs from Utilita Energy alongside other UK suppliers, use the comparison tool below.
Priority Services Register: available for qualifying customers.
Trustpilot rating
Utilita holds a Trustpilot rating of approximately 3.5 to 4.0 out of 5. Review themes commonly include positive feedback on the smart top-up technology and app, with negative themes relating to customer service resolution times. Check Trustpilot directly for the current rating.
Fuel mix
Utilita publishes an annual fuel mix disclosure. Check the Utilita website for current figures.