What is a unit rate?
The unit rate is the price you pay for each kilowatt-hour (kWh) of gas or electricity you use. It's usually shown in pence per kWh. If your electricity unit rate is 26.11p and you use 10 kWh in a day, that part of your bill for the day would be £2.61, before the standing charge is added.
Unit rates vary by region, by supplier, and by tariff type. Under Ofgem's price cap from 1 July 2026, the typical Direct Debit unit rates are 26.11p/kWh for electricity and 7.33p/kWh for gas; but these are caps on standard variable tariffs, not fixed national prices. Fixed tariffs available through comparison platforms can sit above or below the cap rate depending on when you compare.
What is a standing charge?
The standing charge is a fixed daily amount you pay regardless of how much energy you use; even if your usage for the day is zero. It covers the cost of maintaining the network, metering, and a portion of supplier operating costs.
Under the July 2026 price cap, the typical Direct Debit standing charges are 57.19p/day for electricity and 29.04p/day for gas. Across a year, that works out to roughly £208 for electricity and £106 for gas in standing charges alone; before you've used a single unit of energy.
Why standing charges matter when comparing tariffs
Two tariffs with similar unit rates can have noticeably different standing charges, and vice versa. A tariff with a lower unit rate but a higher standing charge might suit a high-usage household, while one with a higher unit rate but a lower standing charge could work out cheaper for a low-usage household, such as a single person in a small flat. This is why the headline "estimated annual cost" figure on a comparison result is usually more useful than comparing unit rates or standing charges in isolation; it combines both based on your usage.
How these appear on your bill
Most UK energy bills show a breakdown for each fuel (gas and electricity) separately, listing:
Smart meter customers can usually see this breakdown in more detail through their online account or in-home display, sometimes down to daily or even half-hourly usage.
- The standing charge rate (pence per day) and the number of days in the billing period
- The unit rate (pence per kWh) and the number of units used
- The total cost for each, before VAT
- VAT, which is charged at 5% on domestic energy in the UK

